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When fundraising, you will be talking to a variety of different potential investors or groups who could give your startup the boost it needs. One source of funding you may be looking to is venture capital (VC). While seemingly daunting, an initial call with a VC means that you’re on a path in the right direction. In order to make the most of it, you should prepare to talk about the following:

The Team:

  • What are your backgrounds?

  • Have you created or been a part of any startups before?

  • Have you raised Venture Capital or Private Equity before?

  • Have you successfully sold a company before?

  • Why do you like this business? What are your goals for your role in it (Money? Building value? Passion?)

Your Product/Service:

  • What problem are you solving?

  • Who are your customers? How and when do you get paid?

  • Where are you? (proof of concept, beta, selling, generating revenue, building version 2, fully developed?)

  • What are the unit economics? Where will this product be in 5 years?

Talking Numbers:

  • How do you make money? What are the major drivers? How are you going to succeed here?

  • How much are you raising? What are your next major growth milestones and how long will these take to achieve? Is this really going to get you there?

  • If you have existing investors who are they?


  • In your eyes what is the competitive landscape like in your industry?

  • Do you have any IP? If so how defensible is it really?

  • Who are your competitors? How is your company compared to them? What will be their response to your entry to the market?

The Market

  • How do you define the market for your product/services?

  • How big is the market?

  • What are the growth characteristics? What are the main factors that could positively or negatively impact this?

Keep in mind that this initial call is primarily so the VC can know more about your company and potentially pitch it back to their team. They are extremely busy and may not have seen your pitch deck; therefore, you should explain everything to them as clearly and thoroughly as possible. Something useful is to prepare a short one-pager explaining key points of your startup so that the VC can easily refer back to it. And remember - although you are statistically unlikely to get the funding (VCs see hundreds of deals and only choose 5-6), making a good impression can lead to future referrals or follow-ups. Good luck and happy fundraising!

Source: Wall Street Oasis

Meredith Peng


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